Strategy & audience research
Define the offer, ideal audience, campaign objective, geographic focus and test plan before spending.
Facebook & Instagram advertising
Make every campaign work harder for your growth.
Meta Ads built around your audience, offer and business goals—not just impressions. Connect creative testing, lead quality and conversion tracking into one clear growth process.
✓ Clear scope & reporting✓ Tracking-first setup✓ Strategy tailored to you
Lead generationSales & conversionsRemarketingCreative testing
Beyond boosting posts
Advertising should create a path to action.
A campaign can get attention and still underperform if the offer is unclear, the landing page is weak, or leads are not followed up. We connect the parts that influence the result.
- Start with a clear business objective and customer journey.
- Match creative, message and offer to the audience.
- Measure enquiries or sales—not only likes and reach.
- Use results to guide the next round of testing.
Build for the business metric
Choose the right event to optimize for—qualified enquiry, booked appointment, add-to-cart, purchase or another meaningful action.
ReachWho saw the message?
IntentWho took action?
OutcomeWhat happened next?
These are reporting categories, not promised results. Metrics depend on tracking setup and available business data.
What we manage
A connected Meta Ads service
The right combination depends on your offer, audience, budget, sales process and current account maturity.
Creative & message testing
Develop and test ad angles, copy, formats and calls to action. Creative production limits are agreed in the scope.
Lead generation & sales
Set up campaigns for lead forms, website conversions, messages or sales where the account and business support them.
Retargeting
Reconnect with eligible website visitors or engaged audiences where audience size, consent and platform rules allow.
Conversion tracking
Review Pixel and Conversions API options, event setup and tracking quality. Access and technical work may be scoped separately.
Optimization & reporting
Review delivery, cost trends, lead quality and downstream outcomes; document what changed and what to test next.
A repeatable framework
Clear process. Strategy tailored to you.
The workflow stays consistent; the campaigns, messaging and metrics change with each client's business.
01 / DISCOVER
Understand the business
Goals, audience, offer, margins, sales capacity and past campaign learnings.
02 / PREPARE
Build the foundation
Account audit, campaign structure, creative brief, conversion events and approvals.
03 / TEST
Launch & learn
Run controlled tests, monitor delivery and avoid changing too many variables at once.
04 / IMPROVE
Optimize & report
Review results, qualify lead quality and prioritize the next improvement.
Industry applications
One platform. Different customer journeys.
Campaign design should reflect how people discover, evaluate and buy in your industry.
Clinics & healthcare
Promote appropriate services, route enquiries and measure appointment requests while respecting healthcare advertising policies and patient privacy.
Education & coaching
Generate course enquiries, promote open days or webinars, and build follow-up paths for prospective learners.
Retail & e-commerce
Showcase products, test creative angles and measure add-to-cart and purchase events when the store tracking is ready.
Real estate
Promote projects and capture buyer enquiries with relevant qualification and prompt sales follow-up.
Professional services
Explain expertise, generate consultation requests and nurture prospects through a considered buying journey.
B2B & local businesses
Test niche offers and lead-generation approaches where audience, sales cycle and economics make paid social a fit.
Proof through transparency
Trust should come from evidence—not inflated promises.
We report the metrics that help you evaluate campaign health and business value.
Spend & delivery
Ad spend, reach, impressions, frequency, CPM and delivery changes—where relevant to the objective.
Action & efficiency
Link clicks, landing-page views, enquiries, cost per result and conversion rate where tracking is available.
Lead & revenue quality
Qualified leads, booked appointments, sales and revenue when the client shares reliable CRM or sales data.
Our trust commitment: no guaranteed lead counts, fake dashboards or made-up performance claims. Reporting definitions, attribution windows, client responsibilities and data availability are agreed before launch. Meta Ads results vary by offer, market, budget, creative, tracking and follow-up.
Illustrative campaign scenarios
How strategy changes by business
These examples show how we would approach common challenges. They are not actual client case studies and do not represent achieved HeroConn results.
Scenario 01 · Healthcare
From broad enquiries to appointment intent
Challenge
A clinic receives enquiries but struggles to distinguish service interest from appointment-ready prospects.
Proposed approach
Test service-specific creative, clearer eligibility information, a simple enquiry path and a follow-up process that respects patient privacy.
Measure: qualified enquiries, appointment requests, show-up rate when supplied by the clinic, and cost per qualified enquiry.
Scenario 02 · Education
Make enrolment campaigns easier to evaluate
Challenge
A coaching provider needs to understand which campaign messages generate relevant course enquiries.
Proposed approach
Separate course offers, test creative angles, qualify leads with appropriate questions and connect enquiries to follow-up outcomes.
Measure: qualified leads, counselling bookings, enrolment rate and cost per enrolment when data is available.
Scenario 03 · E-commerce
Connect ad activity with store actions
Challenge
An online store needs clearer insight into whether paid social traffic contributes to purchases.
Proposed approach
Validate product feed and events, test product-led creatives, improve landing-page relevance and evaluate retargeting eligibility.
Measure: product views, add-to-cart, purchases, cost per purchase and contribution margin if supplied.
A client-first working style
What you can expect from HeroConn
Rather than publish anonymous quotes or unverified numbers, we make our service commitments clear.
“Know what is being tested, why it matters, and what the next step will be.”
Our planning commitmentStrategy and testing priorities documented before launch.
“Understand what your ad spend is doing—and what it cannot tell you on its own.”
Our reporting commitmentTransparent metrics with limitations and context.
“Keep the focus on business outcomes, not vanity metrics alone.”
Our optimization commitmentLead quality and sales outcomes considered when data is available.
These are HeroConn service commitments, not customer testimonials. Add verified customer quotes, names, roles and permissions here when they are available.
Before you begin
Clear scope. Clear expectations.
A reliable engagement starts with responsibilities and exclusions understood by both sides.
Advertising budget
Paid media spend is separate from HeroConn's service fee and is paid by the client directly to the platform unless a written agreement states otherwise.
Access & approvals
The client provides appropriate account access, accurate offers, brand assets, timely approvals and any required legal or industry review.
Scope & production
Creative quantities, video shoots, landing pages, CRM work, third-party subscriptions and revisions must be listed in the accepted proposal.
No fixed lead, sales, revenue, ROAS or cost-per-result outcome is guaranteed. Results depend on market conditions, offer, budget, platform delivery, tracking, website experience and follow-up. Billing, term, cancellation and taxes are confirmed in the written proposal.
FAQs
Questions before launching Meta Ads
Practical answers to common questions from businesses considering Facebook and Instagram advertising.
How much should I spend on Meta Ads?
The right budget depends on your market, offer, sales value and how much data is needed to evaluate results. We recommend agreeing on a test budget and review criteria before launch. Ad spend is separate from management fees.
Do you guarantee leads or sales?
No. Advertising results cannot be guaranteed. We agree on objectives, tracking and a testing plan, then use available data to improve campaign decisions.
Can you run campaigns that generate WhatsApp enquiries?
Where available and appropriate for the account and objective, we can plan campaigns that send people to WhatsApp. Response handling, automation and WhatsApp platform charges may be separate and should be confirmed in the proposal.
Do you create videos and ad creatives?
Creative concepts and ad copy can be included according to the agreed scope. The number of designs, video editing, filming, UGC, photography and revisions must be confirmed in writing.
Will I own my ad account and data?
You should retain appropriate ownership and administrative control of your business assets. HeroConn receives the access required to perform the agreed service.
How soon can campaigns start?
Timing depends on account access, campaign approvals, tracking readiness, creative assets and platform review. We confirm a launch timeline after the initial audit.
Can Meta Ads work for my industry?
It depends on your audience, offer, compliance requirements and sales process. We assess fit before recommending a campaign approach and follow applicable platform policies.
What will the report include?
Depending on the objective and available data, reporting can cover spend, delivery, clicks, enquiries, cost per result, conversion rates and lead or sales quality.
Let's plan your next campaign
Discuss your campaign ↗
Build a Meta Ads strategy around your business goals.
Tell us what you sell, who you want to reach and what a valuable conversion looks like. We'll discuss the right starting point and scope.