Search campaigns
Show up for relevant searches when potential customers are actively looking for your service or product.
- Keyword and search-intent research
- Ad groups and copy planning
- Negative keyword reviews
Google Ads management
Be there when customers are ready to choose.
Make your business easier to find at the moment people search. HeroConn helps plan, launch and improve Google Ads campaigns around your goals, your market and the actions that matter.
Clear scope. Measured campaigns. Reporting you can understand.
Campaign overviewIllustrative dashboard
Tracking focusedSearch intentHighReach relevant queries
MeasurementReadyTrack meaningful actions
Optimization cyclePlan · Test · Improve
Built around your businessNo one-size-fits-all campaign plan
Intent-led keyword strategy
Conversion measurement
Ongoing optimization
Transparent reporting
What we can manage
Reach the right people with the right campaign type.
We recommend formats based on your offer, audience, conversion goal and available assets—not simply because a campaign type exists.
Performance Max
Explore Google's eligible inventory through a goal-led campaign when the account, tracking and assets support it.
- Asset and conversion readiness
- Audience signals and goals
- Quality and performance reviews
Lead generation
Structure campaigns around useful enquiries and the next step a prospect should take.
- Call or form conversion planning
- Lead quality considerations
- Landing-page recommendations
Shopping & e-commerce
Help eligible product businesses organize product data and campaigns around purchase intent.
- Merchant Center readiness review
- Product feed considerations
- Purchase tracking checks
Remarketing
Reconnect with eligible audiences who have interacted with your business, where consent and platform policies allow.
- Audience eligibility checks
- Return-visit campaign planning
- Frequency and conversion review
Local search ads
Support location-based discovery for businesses serving a defined city, area or service radius.
- Geographic targeting review
- Call and direction goals, if relevant
- Local landing-page alignment
Beyond clicks
Good campaigns need a strong conversion path.
Traffic is only one part of the job. We review what happens after a person clicks—whether the page answers their questions, the offer is clear, and the next action can be measured.
Where suitable, we can coordinate with your website, CRM and WhatsApp follow-up workflow so the team has a clearer view of enquiries and outcomes.
Explore performance marketing✓
Conversion trackingReview forms, calls, purchases or other agreed actions.
✓
Landing-page alignmentMatch search intent, ad message and page content.
✓
Search-term hygieneSpot irrelevant queries and refine targeting over time.
✓
Budget visibilityReview spend and campaign priorities with context.
✓
Lead quality feedbackUse available sales feedback to guide improvements.
✓
Actionable reportingUnderstand what changed, why, and what comes next.
A clear working process
Plan carefully. Launch responsibly. Improve continuously.
We build a repeatable optimization process, while tailoring the campaign strategy to your business and customer journey.
01
Discover & audit
Understand the offer, audience, competition, account history, website and business goals.
02
Plan & prepare
Define campaign structure, keywords, messaging, budget assumptions and conversion actions.
03
Launch & learn
Launch after approvals and tracking checks, then review search terms and early signals.
04
Optimize & report
Refine based on available evidence and share clear reporting with next-step priorities.
Use cases
Campaigns shaped around your kind of business.
Examples of common goals—not promises of results. Final strategy depends on market demand, economics, compliance and conversion readiness.
Clinics & healthcare
Appointment enquiries, service-specific searches and location intent, subject to applicable advertising policies.
Education & coaching
Course enquiries, admissions interest and search terms aligned to relevant programs.
Home & local services
Service-area searches, calls and quote requests for customers looking for nearby providers.
E-commerce & retail
Product discovery, shopping campaign readiness and purchase measurement where appropriate.
What you can expect
Clear scope. Accountable delivery.
Before work starts, we agree what will be managed, how it will be measured and what each side is responsible for.
Strategy built for your goals
Campaign priorities are based on your offer, target customer, market and available budget—not a one-size-fits-all template.
Visibility into the work
Receive agreed reporting on campaign activity and relevant indicators, with context around limitations and next actions.
Realistic expectations
We do not guarantee rankings, leads, sales or return on ad spend. Performance depends on multiple factors outside any agency's control.
Advertising spend is separate from HeroConn's service fee and is generally paid by the client directly to Google. Any landing-page development, creative production, third-party tools, taxes and additional work are included only when specified in the written proposal. Account access, approvals and client follow-up are required for effective delivery.
FAQs
Questions before you start advertising?
Understand the basics before committing to a campaign. If your situation is specific, we can discuss it directly.
Ask us on WhatsAppWhat does HeroConn manage in Google Ads?
Depending on the agreed scope, we can help with account and campaign setup, keyword research, ad copy, conversion tracking, search-term reviews, optimization and reporting.
Is the Google Ads budget included in your service fee?
No. Advertising spend is separate from HeroConn's management fee and is paid to Google by the client. The proposed budget and service scope are confirmed before work begins.
Can you guarantee leads or sales?
No. Results depend on factors including competition, budget, offer, website experience, conversion tracking and follow-up. We monitor agreed indicators, but specific results cannot be guaranteed.
Do you create landing pages?
Landing-page review or development can be discussed in the proposal. The included work depends on the selected scope and is confirmed in writing.
How soon can a campaign launch?
Launch timing depends on account access, tracking readiness, keyword and campaign planning, approvals and any Google review requirements.
Can you take over an existing Google Ads account?
Yes, we can review an existing account if access is provided. Recommendations depend on account history, tracking quality, campaign setup and available data.
Who owns the advertising account and data?
We recommend that the client retains appropriate administrative ownership of their business advertising accounts and grants HeroConn the access needed to perform the agreed work.
Build a smarter search strategy
Let's make your Google Ads budget work with a clear plan.
Tell us what you sell, who you want to reach and what a valuable enquiry or sale looks like. We'll discuss a scope that fits your business.